When most people think of award-winning businesses, they picture big cities and corporate headquarters. But tucked away in Wisconsin Rapids - a town of just 18,000 people - sits North America's most consistently recognized RV dealership. Greeneway RV Sales & Service has won the prestigious Top 50 Dealer award 10 times, earned the industry's highest honor with the Gaylord Maxwell Innovation Award, and continues to attract customers from hundreds of miles away. So how does a small-town, family-owned dealership consistently outperform corporate competitors with billion-dollar budgets? The answer lies in a simple philosophy that big business has forgotten: genuine care for customers creates genuine excellence. ## A 60-Year Foundation of Excellence in Wisconsin Rapids Greeneway RV didn't become Wisconsin's most awarded dealer overnight. Established in 1963, the dealership has been serving Wisconsin families for over six decades. In 1987, Mick and Lora Ferkey purchased the business and transformed it from a local RV lot into an industry leader. "When we bought Greeneway, we made a promise to our community," reflects Mick Ferkey, who was inducted into the RV/MH Hall of Fame in 2022. "We would never compromise quality for profit, and we would treat every customer like family." That promise has been kept. Under the Ferkeys' leadership, Greeneway RV has: - Won the Top 50 Dealer award 10 times (2019, 2021, 2022, 2023, 2024) - Received the Gaylord Maxwell Innovation Award in 2022 - the highest recognition for RV industry innovation - Earned Blue Ribbon recognition in 2023 for service excellence - Achieved a 96% customer satisfaction rating consistently for over 5 years In 2023, the torch passed to the second generation: Matt and Kim Ferkey, ensuring that the family values and commitment to excellence continue for decades to come. ## What These Awards Actually Mean for RV Buyers Industry awards aren't just wall decorations - they represent measurable differences in how you'll be treated as a customer. ### The Top 50 Dealer Award: Excellence Measured, Not Claimed The RV Business Top 50 Dealer award isn't based on sales volume or marketing budget. It's a comprehensive evaluation of: - Customer service excellence (measured through satisfaction surveys) - Technical service capabilities (certified technician requirements) - Community involvement (local investment and support) - Innovation and leadership (industry advancement contributions) - Overall business practices (ethical operations and customer protection) Only 50 dealers in all of North America receive this recognition annually. Greeneway RV has earned it 10 times in 15 years - a consistency record that corporate competitors simply cannot match. "The Top 50 award means you're getting more than just an RV purchase," explains Matt Ferkey, current owner and operations manager. "You're getting a relationship with a dealership that's been independently verified as among the very best in the business." This isn't just marketing speak. The award creates real accountability and measurable standards that directly benefit customers.